Rose Creek Guitars
Brand Story
Rick Gunn designs and builds custom guitars in his basement workshop in a suburb of Atlanta. To accommodate Rick’s production timelines, we were able complete shooting within one day, utilize a two person crew, and complete the edit within a two-week turnaround.
OUR THREE STEP PROCESS…
uncovering the story of Rose creek guitars
When we met Rick, he already had an audience and a demand for his product. The focus for Rose Creek was to build loyalty of the existing audience.
Here’s what the roadmap consisted of:
Brand Story: Since Rick is the center of this business, we knew we needed to tell his story. His past, present, and future desires paved the way for a story showing the unique passion behind each guitar.
Making of Shots: To capture the essence of his space and craft the perspective of the world he’s created, we decided to shoot in the heart of his workshop.
Further Thought Leadership: In the strategy session, we discovered a potential to create a course on guitar making to further the brand.
Roadmap to Photo & Video
With a two-person team and one day at Rick’s workshop, we captured:
Interview: Guided by the roadmap and genuine conversation, we captured authentic and compelling responses that speak to the story of his brand.
B-roll: Supplemental clips of Rick in action were captured to visually compliment his story and immerse the viewer in his space.
Photos: In addition to the video, Rick also needed updated headshots which we were able to provide on the day of shooting.
Content Multiplied
With the finalized product as a guide, we pulled clips from the brand story video and photos from the production to give Rick additional content from only one day of shooting.
“The first comment from everyone was how professional and well made the video was.
I knew it would be great due to the time you guys put into the set up and preparation for the shooting.
People who knew I built guitars did not realize that I was so passionate about the guitar building process. And that the video really bought that out of me!”
— Rick Gunn, Rose Creek Guitars